Donna Brennan Associates

Donna Brennan Associates Strategic public relations counsel and services to help clients achieve their business goals. To achieve their goals, organizations must develop effective relationships with many different stakeholders such as clients, customers, employees, members, donors, investors, local communities, elected and appointed officials, regulators, their own and other industries, and with society at large. Public relations helps an organization and its stakeholders understand each other. The public relations counselor serves as mediator, helping translate management's aims into policy and action that will be well received, understood and acted upon by its stakeholders. Donna Brennan Associates provides strategic public relations counsel to organizations facing opportunities or challenges related to strategy and market changes, growth, new leadership, new products or increased visibility. Donna Brennan Associates forms account teams from an extensive network of services including market research, web site design, news media distribution and monitoring, graphic design and production and special events planning to address the needs of each client. Strategic Public Relations Strategic Public Relations Marketing Communication Member Relations Media Relations Services Corporate Identity Public Relations Assessment Strategic Communication Planning Corporate Communication Experience Examples Law Firm Association Foundation Non-Profit Financial Services Healthcare Leadership Healthcare Community Technology Financial Services Create brand awareness Build image and awareness Develop key messages Assess need for and implement a name change Determine how your organization is perceived by its stakeholders Assess perceptions of new messages and concepts Review and recommend enhancements to web site and other communication Lead strategic communication planning with leadership, board and staff Develop communication objectives, strategies and tactics that meet your organizationfs goals Announce and manage change with employees and external stakeholders Improve employee recruiting and retention Create printed and online communication Announce new products and services Impact public policy Increase awareness and understanding Add value to membership Create strategies for media coverage Develop media kits, media lists, distribution and contacts Plan and implement crisis management Provide commentary and opinion, articles and speeches for selected clients Donna Brennan Associates developed a business-to-business communication strategy and implemented it with marketing materials and bylined articles in trade publications. We developed a strategic communication plan to establish the CEO of a leading healthcare organization as national authority to generate national awareness of the institution, and to take a leadership position in public policy. Donna Brennan Associates created a community outreach program for a national health association to generate awareness of a debilitating health condition among African Americans We developed the strategy and implemented an employee recruitment and retention program that included recognition for a leading software company as a gBest Place to Workh. Donna Brennan Associates provided planning and support of individual attorney marketing, and built firmfs brand awareness through strategic philanthropy. We developed strategy and implemented a program to impact public policy and generate consumer awareness. Donna Brennan Associates developed a strategic communication plan to stimulate donations and community interest in and support of a relatively young foundation and its initiatives, and developed its key messages. We assessed brand recognition and perceptions, and led a name change process. Prior to starting her firm in 1988, Donna Brennan was the vice president of corporate communications for two New York Stock Exchange-listed financial service organizations. She has experience at the highest level in every aspect of corporate communication from investor relations to employee and client communication, and community and media relations. Ms. Brennan is a past president of the 400+ member Philadelphia chapter of the Public Relations Society of America, is a member of PRSA and the Counselors Academy, and holds the Accredited in Public Relations designation. Ms. Brennan won Financial Worldfs highest national honor for an annual report, and awards from the Public Relations Society of America, International Association of Business Communicators, PR Casebook and Women in Communications. Active in the community, Ms. Brennan is a member of and past president of The Forum of Executive Women; former chair and currently vice chair of Pathways PA, a social services agency; and founder and former director of the Philadelphia Women's Network. She is a member of the United Way of Southeastern Pennsylvania Womenfs Initiative, a board member of A Chance to Heal, and a former board member of the West Vincent Land Trust, Inc. Ms. Brennan has been named to the Honor Roll of Women in Pennsylvania by the Pennsylvania Commission for Women. Client List Financial Services AmeriHealth Mercy Health Plan/Keystone Mercy Health Plan Avstar Mortgage Corporation Benecon Benefits and Consulting Group Berwind Financial Group Cigna Family Finance Communications Gateway Funding The Green Tree Group Keystone Asset Management The Philadelphia Contributionship The Woodward Group Healthcare American Day Treatment Centers Ben Franklin Institute Clinical Summit Caron Foundation Cooper Health System Father Martinfs Ashley Main Line Health National Multiple Sclerosis Society, Greater Delaware Valley Chapter Renaissance Malibu The Womenfs Addiction National Conferences Professional Services Change Partners, Inc. Conrad OfBrien Gellman & Rohn, PC Corporate Financial Management, Inc. Montgomery McCracken Walker & Rhoads, LLP Public Sector Philadelphia Empowerment Zone Technology Agri-Diagnostics New Jersey Technology Council Vertex Inc. Associations The Insurance Partnership Pennsylvania Mortgage Bankers Association Society of Risk Management Consultants Non-Profit Brandywine Health & Wellness Foundation Options, Inc. Pennsylvania Horticultural Society Womens Way Client List Bartlett Tree Expert Co. Business Development and Training Center Greater Philadelphia Urban Affairs Coalition PECO Energy Philadelphia University ProSearch, Inc Contact Donna Brennan President Donna Brennan Associates Strategic Public Relations Counsel 1433 Birchrun Road Chester Springs PA 19425 610 469-8765 610 469-8755 fax db@brennanpr.com www.brennanpr.com